"Managing the marketing function begins with a complete analysis of the company’s situation." (Marketing: An Introduction, Armstrong/Kotler, page 55)
We are very pleased with our S.W.O.T. analysis here at Lave'. Our Strength is that we provide a exquisite product at a price that is affordable to just about everyone. With that saying, a Weakness of this infrastructure is that our packaging may seem ordinary to some, but we believe that it's the quality of the product that counts. Opportunity is huge at Lave'. The price makes it available to anyone, and will keep them coming back. Our Threat is just about most of the other vodka companies out there. However, this company believes that if you get a ice cold taste of Lave', there is no competition.
"S.W.O.T. Analysis - An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction, Armstrong/Kotler, page 55)
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