Objectives

"Define product and the major classifications of products and services."(Marketing: An Introduction, Armstrong/Kotler page 203)
At Lave', our objective is to give everyone the experience of our drink.  With a price of just $29.99 a bottle, it opens the market up to a much more broad group of individuals.  When people buy more expensive vodka's  they are buying just buying the fancy bottle and excess packaging.  We at Lave' does not believe in cheating out the customer.  We produce the bottles in a simple shape with tinted glass to protect the alcohol from the sun.  We want our bottles in the hands of customers to share the experience of Lave'.