Promotion

"Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures." (Marketing: An Introduction, Armstrong/Kotler, page 37)
Our promotion for Lave' comes from radio and banners, and television commercials.  A big part of our promotion would be giving liquor stores tons of different banners to put up throughout the store, to put the name of our product in that consumes head.  Next would be a display in the liquor store of just Lave' Vodka so it stands out, and the customer can get a hands on look at our product.  Next would be luxurious radio commercials to entice the listener and put it in their heads that Lave' is the only vodka worth buying.  Lastly, the use of television commercials.  However it would only get played a few times a day on select channels during prime-time. With this combination we are sure that Lave' will become a house-hold name.