"A mission statement is a statement of the organization's purpose-what it wants to accomplish in the larger environment."(Marketing: An Introduction, Armstrong/Kotler, page 5)
Our mission at Lave' is to give the customer the experience of drinking alcoholic water. We provide an alcoholic beverage that is so smooth, quenching, and original, it's like drinking water. People mix their vodka's or drink perfumed vodka that is said to taste like bubblegum or cotton-candy to dilute the actual taste of the alcohol. Our mission at Lave' is to reverse this trend, and bring back vodka to its true form, flavorless. We carry out this mission and ensure each bottle pasts specifications. Our product is so remarkable, it's been nicknamed "The Fountain of Youth." By giving our customers such an experience it will invite any drinker to try Lave'. "A clear mission statement acts as an "invisible hand" that guides people in the organization."(Marketing: An Introduction, Armstrong/Kotler, page 5)
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