"Products and services fall into two broad classes based on the types of consumers that use them—consumer products and industrial products." (Marketing: An Introduction, Armstrong/Kotler, page 211)
Lave' is a consumer product, not an industrial one. Our vodka is unique and one of a kind. To get our product you would need to visit the nearest liquor store. You wouldn't find it at a grocery store unless specifically ordered. To further separate us from the pack we categorize our product again. We see ourselves as a Shopping Product. Meaning you wont have to go to poland to enjoy this delicacy, instead you'll find it at the liquor store in the vodka aisle. We care about customer convenience. "A consumer product that the customer, in the process of selection and purchase, usually compares on such bases as suitability, quality, price, and style... Shopping products marketers usually distribute their products through fewer outlets but provide deeper sales support to help customers in their comparison efforts." (Marketing: An Introduction, Armstrong/Kotler, page 211)
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